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Berkley Qualifies for Free Shipping Berkely Gulp Saltwater Jerk Shad 6
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Berkley Berkely Gulp Saltwater Jerk Shad 6" Violet Haze Fleck #1588574 $10.35 $12.36
Download LiteratureBerkley 1588574 Fishing LuresGulp!® Saltwater Jerk Shad - 6" - Violet Haze FleckThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion Specifications: Bait Length: 6"/15cm Bait Scent/Flavor: None Bait Size: None Normalized SKU: 1588574UPC Code: 028632331477Berkley 1588574 Literature Download Quick Reference Guide
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Berkley Qualifies for Free Shipping Berkely Gulp Saltwater Swimming Mullet 5
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Berkley Berkely Gulp Saltwater Swimming Mullet 5" Chartreuse #1277489 $9.30 $11.10
Berkley 1277489 Fishing LuresGulp!® Saltwater Swimming Mullet - 5" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Realistic head and body design High-action swimming tail Features Gulp! extreme scent dispersion Specifications: Color: Chartreuse Bait Length: 5in. / 13cm Bait Scent/Flavor: None Bait Shape: Mullet Water Type: Saltwater Fishing Type: Inshore Normalized SKU: 1277489UPC Code: 028632617502
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Berkley Qualifies for Free Shipping Berkely Stunna Hanke Pankie 112+1 1/2 oz Jerk Bait #1550799
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Berkley Berkely Stunna Hanke Pankie 112+1 1/2 oz Jerk Bait #1550799 $16.72 $19.96
Berkley 1550799 Fishing LuresStunna Hankie Pankie 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages quicker with a larger roll, increased bill durability, and ultra-sharp Fusion19 hooks, the Stunna comes in 14 colors and two different dive depths. The 112 size runs 3 to 6 feet deep while the 112+1 runs 6-10 feet deep. Both styles weigh 1/2 ounce and have a fall rate of 1 foot per 8 seconds.WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1550799UPC Code: 028632966655
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Berkley Qualifies for Free Shipping Berkely Stunna Northern Lights 112+1 1/2 oz Jerk Bait #1550801
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Berkley Berkely Stunna Northern Lights 112+1 1/2 oz Jerk Bait #1550801 $16.72 $19.96
Berkley 1550801 Fishing LuresStunna Northern Lights 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages quicker with a larger roll, increased bill durability, and ultra-sharp Fusion19 hooks, the Stunna comes in 14 colors and two different dive depths. The 112 size runs 3 to 6 feet deep while the 112+1 runs 6-10 feet deep. Both styles weigh 1/2 ounce and have a fall rate of 1 foot per 8 seconds.WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1550801UPC Code: 028632966679
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Berkley Qualifies for Free Shipping Berkley Choppo Saltwater 105mm Black Chrome #1547858
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Berkley Berkley Choppo Saltwater 105mm Black Chrome #1547858 $13.39 $15.98
Berkley 1547858 Fishing LuresChoppo Saltwater - 105mm - Black ChromeWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.Features: Easy-to-use topwater lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a variety of speeds Upgraded with sharp 3X Anti-Rust Fusion19™ hooks Specifications: Bait Size: 105 (3/4 oz) Bait Length: 105mm Swimming Depth: Topwater Fishing Type: Inshore Normalized SKU: 1547858UPC Code: 028632962398
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Berkley Qualifies for Free Shipping Berkley Choppo Saltwater 105mm Blue Bullet #1547860
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Berkley Berkley Choppo Saltwater 105mm Blue Bullet #1547860 $13.39 $15.98
Berkley 1547860 Fishing LuresChoppo Saltwater - 105mm - Blue BulletWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.Features: Easy-to-use topwater lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a variety of speeds Upgraded with sharp 3X Anti-Rust Fusion19™ hooks Specifications: Bait Size: 105 (3/4 oz) Bait Length: 105mm Swimming Depth: Topwater Fishing Type: Inshore Normalized SKU: 1547860UPC Code: 028632962411
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Berkley Qualifies for Free Shipping Berkley Choppo Saltwater 105mm Bone #1547861
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Berkley Berkley Choppo Saltwater 105mm Bone #1547861 $14.76 $17.61
Berkley 1547861 Fishing LuresChoppo Saltwater - 105mm - BoneWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.Features: Easy-to-use topwater lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a variety of speeds Upgraded with sharp 3X Anti-Rust Fusion19™ hooks Specifications: Bait Size: 105 (3/4 oz) Bait Length: 105mm Swimming Depth: Topwater Fishing Type: Inshore Normalized SKU: 1547861UPC Code: 028632962428
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Berkley Qualifies for Free Shipping Berkley Choppo Saltwater 105mm Mangrove Minnow #1547862
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Berkley Berkley Choppo Saltwater 105mm Mangrove Minnow #1547862 $13.39 $15.98
Berkley 1547862 Fishing LuresChoppo Saltwater - 105mm - Mangrove MinnowWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.Features: Easy-to-use topwater lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a variety of speeds Upgraded with sharp 3X Anti-Rust Fusion19™ hooks Specifications: Bait Size: 105 (3/4 oz) Bait Length: 105mm Swimming Depth: Topwater Fishing Type: Inshore Normalized SKU: 1547862UPC Code: 028632962435
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Berkley Qualifies for Free Shipping Berkley Choppo Saltwater 105mm Pilchard #1547864
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Berkley Berkley Choppo Saltwater 105mm Pilchard #1547864 $13.39 $15.98
Berkley 1547864 Fishing LuresChoppo Saltwater - 105mm - HD PilchardWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.Features: Easy-to-use topwater lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a variety of speeds Upgraded with sharp 3X Anti-Rust Fusion19™ hooks Specifications: Bait Size: 105 (3/4 oz) Bait Length: 105mm Swimming Depth: Topwater Fishing Type: Inshore Normalized SKU: 1547864UPC Code: 028632962459
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Berkley Qualifies for Free Shipping Berkley Choppo Saltwater 105mm Pinfish #1547865
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Berkley Berkley Choppo Saltwater 105mm Pinfish #1547865 $13.39 $15.98
Berkley 1547865 Fishing LuresChoppo Saltwater - 105mm - HD PinfishWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.Features: Easy-to-use topwater lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a variety of speeds Upgraded with sharp 3X Anti-Rust Fusion19™ hooks Specifications: Bait Size: 105 (3/4 oz) Bait Length: 105mm Swimming Depth: Topwater Fishing Type: Inshore Normalized SKU: 1547865UPC Code: 028632962466
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Berkley Qualifies for Free Shipping Berkley Choppo Saltwater 105mm Red Head #1552809
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Berkley Berkley Choppo Saltwater 105mm Red Head #1552809 $13.39 $15.98
Berkley 1552809 Fishing LuresChoppo Saltwater - 105mm - Red HeadWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.Features: Easy-to-use topwater lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a variety of speeds Upgraded with sharp 3X Anti-Rust Fusion19™ hooks Specifications: Bait Size: 105 (3/4 oz) Bait Length: 105mm Swimming Depth: Topwater Fishing Type: Inshore Normalized SKU: 1552809UPC Code: 028632971598
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Berkley Qualifies for Free Shipping Berkley Forward Braid 10 lb Crystal 150 Yards #1621801
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Berkley Berkley Forward Braid 10 lb Crystal 150 Yards #1621801 $32.02 $38.22
Berkley 1621801 Lines & LeadersFORWARD Braid 10lb Crystal 150yd BFBFS10-CYForward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates Normalized SKU: 1621801UPC Code: 028632012987
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Berkley Qualifies for Free Shipping Berkley Forward Braid 10 lb Flame Green 150 Yards #1621808
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Berkley Berkley Forward Braid 10 lb Flame Green 150 Yards #1621808 $32.02 $38.22
Berkley 1621808 Lines & LeadersFORWARD Braid 10lb Flame Green 150yd BFBFS10-GGForward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1621808UPC Code: 028632013052
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Berkley Qualifies for Free Shipping Berkley Forward Braid 10 lb Low-Vis Green 150 Yards #1621815
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Berkley Berkley Forward Braid 10 lb Low-Vis Green 150 Yards #1621815 $32.02 $38.22
Berkley 1621815 Lines & LeadersFORWARD Braid 10lb Low-Vis Green 150yd BFBFS10-22Forward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates Normalized SKU: 1621815UPC Code: 028632013175
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Berkley Qualifies for Free Shipping Berkley Forward Braid 12 lb Crystal 150 Yards #1621802
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Berkley Berkley Forward Braid 12 lb Crystal 150 Yards #1621802 $32.02 $38.22
Berkley 1621802 Lines & LeadersFORWARD Braid 12lb Crystal 150yd BFBFS12-CYForward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates Normalized SKU: 1621802UPC Code: 028632012994
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Berkley Qualifies for Free Shipping Berkley Forward Braid 12 lb Flame Green 150 Yards #1621809
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Berkley Berkley Forward Braid 12 lb Flame Green 150 Yards #1621809 $32.02 $38.22
Berkley 1621809 Lines & LeadersFORWARD Braid 12lb Flame Green 150yd BFBFS12-GGForward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates Normalized SKU: 1621809UPC Code: 028632013069
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Berkley Qualifies for Free Shipping Berkley Forward Braid 12 lb Low-Vis Green 150 Yards #1621816
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Berkley Berkley Forward Braid 12 lb Low-Vis Green 150 Yards #1621816 $32.02 $38.22
Berkley 1621816 Lines & LeadersFORWARD Braid 12lb Low-Vis Green 150yd BFBFS12-22Forward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates Normalized SKU: 1621816UPC Code: 028632013182
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Berkley Not Qualified for Free Shipping Berkley Forward Braid 14 lb Crystal 150 Yards #1621803
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Berkley Berkley Forward Braid 14 lb Crystal 150 Yards #1621803 $32.02 $38.22
Berkley 1621803 Lines & LeadersFORWARD Braid 14lb Crystal 150yd BFBFS14-CYForward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1621803
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Berkley Not Qualified for Free Shipping Berkley Forward Braid 14 lb Flame Green 150 Yards #1621810
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Berkley Berkley Forward Braid 14 lb Flame Green 150 Yards #1621810 $32.02 $38.22
Berkley 1621810 Lines & LeadersFORWARD Braid 14lb Flame Green 150yd BFBFS14-GGForward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1621810
Sold out -17% sale
Berkley Not Qualified for Free Shipping Berkley Forward Braid 14 lb Low-Vis Green 150 Yards #1621817
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Berkley Berkley Forward Braid 14 lb Low-Vis Green 150 Yards #1621817 $32.02 $38.22
Berkley 1621817 Lines & LeadersFORWARD Braid 14lb Low-Vis Green 150yd BFBFS14-22Forward-facing sonar optimized and purpose-built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than conventional braid and reduces fiber cross-over for higher sensitivity and an increased signal back to the angler. FORWARD’s smaller diameters provide faster sink rates for finesse applications.Features: Smooth for Performance Casting Distance and Accuracy Unique Braid Construction Offers Higher Sensitivity Smaller Diameters for Faster Sink Rates WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1621817

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