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First Choice Marine

UNDERWATER LIGHTING

All the top brands in underwater lighting

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First Choice Marine

ULTERRA TROLLING MOTORS

Only Ulterra™ features Auto Stow/Deploy and Power Trim, as well as your choice of i-Pilot® or i-Pilot Link™, and a multi-function foot pedal.

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First Choice Marine

Personal Watercraft

We have you covered with all the top brands of PWC products

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Star Brite Vinyl Guard

Enhances appearance and UV protection to all vinyl, rubber, plastic and leather surfaces. Formulated to restore suppleness to vinyl exposed to the harsh marine environment.

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First Choice Marine

Shurhold Cleaning Tools

Shurhold manufactures the best detailing brushes, machine polishers, waxes, and more.

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Solas / Turning Point Propellers
Michigan Wheel / Mercury Marine

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