Fishing Lures

First Choice Marine is an online marine retailer carrying a diverse line of marine parts and accessories and related items from industry-respected and demanded manufacturers and suppliers. Through our diverse distributor network, we are able to access over 150,000 items, including our current site inventory, new products being added, and special order items. If you need it on your boat... we are your one-stop shop!

Yes, we offer FREE Shipping on most orders over $149 to US-48*.

Each product displays a shipping status message, just above the item price. Below is the meaning for each of these codes.

• Qualifies for Free Shipping: This item qualifies for free shipping when the order is $149+
• Qualifies for Free Ground Shipping: This item qualifies for free ground shipping when the order is $149+.
• Oversized - Not Qualified for Free Shipping: This item is too large/heavy to qualify for free shipping
• Hazardous Item - Not Qualified for Free Shipping: This item is hazardous and does not qualify for free shipping
• Truck Freight - Not Qualified for Free Shipping: This item has to be shipped via truck freight. Please contact us for a quote
• In-Store Pickup Only: This item can only be picked up in our Grain Valley, MO retail store

Below the price of the item, on the product page, there is a message indicating the availability of the product.

The quantity on hand is updated as inventory events happen and matches what we have available. If you have urgent needs and we are close to what you need, contact us, and we can confirm stock.

We offer a hassle-free return policy. If you're not completely satisfied with your purchase, you can return it within 30 days for a full refund or exchange.

If you need to return an item, please follow the guidelines here so we can process a prompt refund and assist you in finding the correct item.