Berkley 1504410 Fishing LuresFusion19™ Swimbait Jighead - 2/0 - 1/8oz - UnpaintedBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution for many bait styles and sizes. Each package provides ideal bait recommendations. Features: Needlepoint for easier penetration High-definition detail for a realistic look Conical bait keeper with wire locks baits into place Custom 40-degree hooks for an ideal pull point for a natural presentation Forged hook for increased lateral strength Optimal head design for a variety of Berkley soft plastics The package features innovative resealable clam for tackle management Specifications: Color: Unpainted Hook Size: 2/0 Tackle Size: 1/8oz/3.5g Package Count: 3 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1504410UPC Code: 028632789544

Berkley 1504408 Fishing LuresFusion19™ Swimbait Jighead - 1/0 - 1/8oz - ChartreuseBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution for many bait styles and sizes. Each package provides ideal bait recommendations. Features: Needlepoint for easier penetration High-definition detail for a realistic look Conical bait keeper with wire locks baits into place Custom 40-degree hooks for an ideal pull point for a natural presentation Forged hook for increased lateral strength Optimal head design for a variety of Berkley soft plastics The package features innovative resealable clam for tackle management Specifications: Color: Chartreuse Hook Size: 1/0 Tackle Size: 1/8oz/3.5g Package Count: 3 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1504408UPC Code: 028632789520

Berkley 1504405 Fishing LuresFusion19™ Swimbait Jighead - 1/0 - 1/8oz - UnpaintedBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution for many bait styles and sizes. Each package provides ideal bait recommendations. Features: Needlepoint for easier penetration High-definition detail for a realistic look Conical bait keeper with wire locks baits into place Custom 40-degree hooks for an ideal pull point for a natural presentation Forged hook for increased lateral strength Optimal head design for a variety of Berkley soft plastics The package features innovative resealable clam for tackle management Specifications: Color: Unpainted Hook Size: 1/0 Tackle Size: 1/8oz/3.5g Package Count: 3 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1504405UPC Code: 028632789490

Berkley 1236865 Fishing LuresGulp!® Saltwater Swimming Mullet 6" - PinkThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features Realistic head and body design High action swimming tail Features Gulp! extreme scent dispersion WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1236865

Berkley 1189204 Fishing LuresGulp!® Saltwater Ghost Shrimp - 3" - Natural with SparkleThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural prey Replacement for hard-to-find and hard-to-catch ghost shrimp More colors and better durability than live Expand your strike zone with Gulp! scent dispersion Specifications: Bait Length: 3"/8cm Color: Natural with Sparkle Package Count: 7 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1189204UPC Code: 028632261774

Berkley 115910 Fishing LuresGulp!® Saltwater Shrimp - 4" - MoltingThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for live shrimp Extremely durable and long-lasting Expand your strike zone with Gulp! scent dispersion Specifications: Bait Length: 4"/10cm Bait Shape: Shrimp Fishing Type: Inshore Saltwater Normalized SKU: 115910UPC Code: 028632184011

Berkley 1156873 Fishing LuresGulp!® Saltwater Jerk Shad - 6" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion Specifications: Bait Length: 6"/15cm Bait Scent/Flavor: None Bait Size: None WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1156873UPC Code: 028632515747

Berkley 1156872 Fishing LuresGulp!® Saltwater Jerk Shad - 6" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion Specifications: Bait Length: 6"/15cm Bait Scent/Flavor: None Bait Size: None WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1156872UPC Code: 028632515730

Berkley 1140129 Fishing LuresGulp!® Saltwater Eel - 10" - Natural EelThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Features: Ideal replacement for scarce live eels Scent, flavor, action, and appearance imitate all live eels More rigging options than live bait Cobias and Stripers love 'em WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1140129UPC Code: 028632245507

Berkley 1129889 Fishing LuresGulp!® Saltwater Eel - 10" - BlackThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Features: Ideal replacement for scarce live eels Scent, flavor, action, and appearance imitate all live eels More rigging options than live bait Cobias and Stripers love 'em WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1129889UPC Code: 028632220016

Berkley 1123826 Fishing LuresGulp!® Saltwater Swimming Mullet - 4" - CamoThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Realistic head and body design High-action swimming tail Features Gulp! extreme scent dispersion Specifications: Bait Length: 4"/10cm Color: Camo Package Count: 10 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1123826UPC Code: 028632206188

Berkley 1120261 Fishing LuresGulp!® Saltwater Jerk Shad - 5" - CamoThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1120261UPC Code: 028632193211

Berkley 1120256 Fishing LuresGulp!® Saltwater Jerk Shad - 5" - SardineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1120256UPC Code: 028632193167

Berkley 1109410 Fishing LuresGulp!® Saltwater Swimming Mullet - 4" - YellowThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features Realistic head and body design High action swimming tail Features Gulp! extreme scent dispersion Specifications: Bait Length: 4"/10cm Color: Yellow Package Count: 10 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1109410UPC Code: 028632171738

Berkley 1109408 Fishing LuresGulp!® Saltwater Swimming Mullet - 4" - RedThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features Realistic head and body design High action swimming tail Features Gulp! extreme scent dispersion Specifications: Bait Length: 4"/10cm Color: Red Package Count: 10 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1109408UPC Code: 028632171714

Berkley 1109407 Fishing LuresGulp!® Saltwater Swimming Mullet - 4" - PumpkinseedThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features Realistic head and body design High action swimming tail Features Gulp! extreme scent dispersion Specifications: Bait Length: 4"/10cm Color: Pumpkinseed Package Count: 10 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1109407UPC Code: 028632171707

Download LiteratureRapala CDMAGE185AMSM Fishing LuresCountDown® Magnum® Elite 185 - 7" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra-sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.Features: Super Tough AbachiWood Sinking Anti-Broach Design Classic Rapala® "Wounded-Minnow" Multi-Species Saltwater 3X VMC® Tin Finish Needle Point Hooks Heavy Duty Split Rings Specifications: Color: Armored Silver Mackerel Body Length: 7" Running Depth: 18' - 21' Weight: 2-3/4 oz. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: CDMAGE185AMSMUPC Code: 022677371016Rapala CDMAGE185AMSM Literature Download Product Brochure

Rapala HMAG25BSRD Fishing LuresHusky Magnum 25 - 6-1/4" - Blue SardineThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 25' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Blue Sardine (BSRD) Body Length: 6-1/4" Running Depth: 25' Weight: 2-3/8 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: HMAG25BSRDUPC Code: 022677273921