Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Ghost Shrimp 3
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Ghost Shrimp 3" Orange Belly Shrimp #1189205 $8.57 $10.23
Berkley 1189205 Fishing LuresGulp!® Saltwater Ghost Shrimp - 3" - Orange Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural prey Replacement for hard-to-find and hard-to-catch ghost shrimp More colors and better durability than live Expand your strike zone with Gulp! scent dispersion Specifications: Bait Length: 3"/8cm Color: Orange Belly Shrimp Package Count: 7 Normalized SKU: 1189205UPC Code: 028632261781
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Swimming Mullet 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Swimming Mullet 4" Smoke #1109404 $8.28 $9.88
Berkley 1109404 Fishing LuresGulp!® Saltwater Swimming Mullet - 4" - SmokeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Realistic head and body design High-action swimming tail Features Gulp! extreme scent dispersion Specifications: Bait Length: 4"/10cm Color: Smoke Package Count: 10 Normalized SKU: 1109404UPC Code: 028632171677
-17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Swimming Mullet 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Swimming Mullet 4" Glow #1120283 $9.30 $11.10
Berkley 1120283 Fishing LuresGulp!® Saltwater Swimming Mullet - 4" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Realistic head and body design High-action swimming tail Features Gulp! extreme scent dispersion Specifications: Bait Length: 4"/10cm Color: Glow Package Count: 10 Normalized SKU: 1120283UPC Code: 028632193433
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Swimming Mullet 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Swimming Mullet 4" Orange Tiger #1509665 $8.28 $9.88
Berkley 1509665 Fishing LuresGulp!® Saltwater Swimming Mullet - 4" - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Realistic head and body design High-action swimming tail Features Gulp! extreme scent dispersion Specifications: Bait Length: 4"/10cm Color: Orange Tiger Package Count: 10 Normalized SKU: 1509665UPC Code: 028632799222
Sold out -15% sale
Berkley Qualifies for Free Shipping Berkley Fusion19 Swimbait Jighead Red 3/0 1/8 oz #1504417
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Fusion19 Swimbait Jighead Red 3/0 1/8 oz #1504417 $4.71 $5.54
Berkley 1504417 Fishing LuresFusion19™ Swimbait Jighead - 3/0 - 1/8oz - RedBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution for many bait styles and sizes. Each package provides ideal bait recommendations. Features: Needlepoint for easier penetration High-definition detail for a realistic look Conical bait keeper with wire locks baits into place Custom 40-degree hooks for an ideal pull point for a natural presentation Forged hook for increased lateral strength Optimal head design for a variety of Berkley soft plastics The package features innovative resealable clam for tackle management Specifications: Color: Red Hook Size: 3/0 Tackle Size: 1/8oz/3.5g Package Count: 3 Normalized SKU: 1504417UPC Code: 028632789612
Sold out -15% sale
Berkley Qualifies for Free Shipping Berkley Fusion19 Swimbait Jighead Chartreuse 2/0 1/8 oz #1504413
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Fusion19 Swimbait Jighead Chartreuse 2/0 1/8 oz #1504413 $6.60 $7.76
Berkley 1504413 Fishing LuresFusion19™ Swimbait Jighead - 2/0 - 1/8oz - ChartreuseBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution for many bait styles and sizes. Each package provides ideal bait recommendations. Features: Needlepoint for easier penetration High-definition detail for a realistic look Conical bait keeper with wire locks baits into place Custom 40-degree hooks for an ideal pull point for a natural presentation Forged hook for increased lateral strength Optimal head design for a variety of Berkley soft plastics The package features innovative resealable clam for tackle management Specifications: Color: Chartreuse Hook Size: 2/0 Tackle Size: 1/8oz/3.5g Package Count: 3 Normalized SKU: 1504413UPC Code: 028632789575
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp 5
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp 5" Grub Pink Shine #1436827 $9.30 $11.10
Berkley 1436827 Fishing LuresGulp!® Saltwater Grub - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Now available in the big 8” size! Ideal on jigs or as a trailer Favorite for all saltwater species when targeting big fish Proven tail action design swims under all conditions Expand your strike zone with Gulp! scent dispersion Specifications: Bait Length: 5"/13cm Color: Pink Shine Package Count: 4 Normalized SKU: 1436827UPC Code: 028632776544
-17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Swimming Mullet 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Swimming Mullet 4" Nuclear Chicken #1253786 $9.30 $11.10
Berkley 1253786 Fishing LuresGulp!® Saltwater Swimming Mullet - 4" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Realistic head and body design High-action swimming tail Features Gulp! extreme scent dispersion Specifications: Bait Length: 4"/10cm Color: Nuclear Chicken Package Count: 10 Normalized SKU: 1253786UPC Code: 028632594186
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Shrimp 3
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Shrimp 3" New Penny #1109386 $8.28 $9.88
Berkley 1109386 Fishing LuresGulp!® Saltwater Shrimp - 3" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Looks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for live shrimp Extremely durable and long-lasting Expand your strike zone with Gulp! scent dispersion Specifications: Bait Length: 3"/8cm Color: New Penny Package Count: 6 Normalized SKU: 1109386UPC Code: 028632171493
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Saltwater Jerk Shad 5
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Saltwater Jerk Shad 5" Sapphire Shine #1121797 $8.28 $9.88
Berkley 1121797 Fishing LuresGulp!® Saltwater Jerk Shad - 5" - Sapphire ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1121797UPC Code: 028632197226
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Paddleshad 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Paddleshad 4" Pearl White/Pink GFPS4-PWP #1545532 $8.57 $10.23
Berkley 1545532 Fishing LuresGulp!® Paddleshad - 4" - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike baitfish profile with an optimized nose for rigging jig heads Body and tail design work together to provide fast action and slow speed movement Colors selected by two Top Walleye Pros Made from Gulp!® proprietary material to ensure extreme scent dispersion Ideally rigged on a weighted EWG swimbait hook or jig head Gulp! formula matched to provide durability and action WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1545532UPC Code: 028632956076
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Paddleshad 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Paddleshad 4" Chartreuse GFPS4-CH #1545527 $8.57 $10.23
Berkley 1545527 Fishing LuresGulp!® Paddleshad - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike baitfish profile with an optimized nose for rigging jig heads Body and tail design work together to provide fast action and slow speed movement Colors selected by two Top Walleye Pros Made from Gulp!® proprietary material to ensure extreme scent dispersion Ideally rigged on a weighted EWG swimbait hook or jig head Gulp! formula matched to provide durability and action WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1545527UPC Code: 028632956021
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Saltwater Jerk Shad 5
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Saltwater Jerk Shad 5" Watermelon Red Glitter #1120258 $8.57 $10.23
Berkley 1120258 Fishing LuresGulp!® Saltwater Jerk Shad - 5" - Watermelon Red GlitterThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1120258UPC Code: 028632193181
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Saltwater Jerk Shad 5
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Saltwater Jerk Shad 5" Sweet-N-Sour Chicken #1140533 $9.30 $11.10
Berkley 1140533 Fishing LuresGulp!® Saltwater Jerk Shad - 5" - Sweet N Sour ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1140533UPC Code: 028632248072
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Paddleshad 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Paddleshad 4" Arkansas/Glow GFPS4-ARG #1545524 $8.57 $10.23
Berkley 1545524 Fishing LuresGulp!® Paddleshad - 4" - Arkansas/GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike baitfish profile with an optimized nose for rigging jig heads Body and tail design work together to provide fast action and slow speed movement Colors selected by two Top Walleye Pros Made from Gulp!® proprietary material to ensure extreme scent dispersion Ideally rigged on a weighted EWG swimbait hook or jig head Gulp! formula matched to provide durability and action WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1545524UPC Code: 028632955994
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Paddleshad 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Paddleshad 4" Pearl White GFPS4-PW #1545530 $9.30 $11.10
Berkley 1545530 Fishing LuresGulp!® Paddleshad - 4" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike baitfish profile with an optimized nose for rigging jig heads Body and tail design work together to provide fast action and slow speed movement Colors selected by two Top Walleye Pros Made from Gulp!® proprietary material to ensure extreme scent dispersion Ideally rigged on a weighted EWG swimbait hook or jig head Gulp! formula matched to provide durability and action WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1545530UPC Code: 028632956052
Sold out -17% sale
Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Dorado #XRMAG15D
00
DAYS 00
HRS 00
MIN 00
SEC
Rapala Rapala X-Rap Magnum 15 Dorado #XRMAG15D $25.00 $29.84
Watch VideoRapala XRMAG15D Fishing LuresX-Rap® Magnum® 15 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAG15DUPC Code: 022677141251Rapala XRMAG15D Video
Sold out -17% sale
Berkley Qualifies for Free Shipping Berkley Gulp Paddleshad 4
00
DAYS 00
HRS 00
MIN 00
SEC
Berkley Berkley Gulp Paddleshad 4" Disco Minnow GFPS4-DSCM #1545533 $8.57 $10.23
Berkley 1545533 Fishing LuresGulp!® Paddleshad - 4" - Disco MinnowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike baitfish profile with an optimized nose for rigging jig heads Body and tail design work together to provide fast action and slow speed movement Colors selected by two Top Walleye Pros Made from Gulp!® proprietary material to ensure extreme scent dispersion Ideally rigged on a weighted EWG swimbait hook or jig head Gulp! formula matched to provide durability and action WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1545533UPC Code: 028632956083
-17% sale
Daiwa Qualifies for Free Shipping Daiwa Salt Pro Minnow 6-3/4
00
DAYS 00
HRS 00
MIN 00
SEC
Daiwa Daiwa Salt Pro Minnow 6-3/4" Floating SOS Yellow #DSPM17F82 $18.86 $22.51
Daiwa DSPM17F82 Fishing LuresSalt Pro Minnow - 6-3/4" - Floating - SOS YellowSalt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming action to draw the predator’s attention. SP Minnow Floating allows the lure to stay sub-surface. Features weight transfer system for easier, longer casts; realistic scale pattern and 3-D eyes; heavy-duty saltwater hooks.  Specifications: Type:  Floating Depth:  3 Feet Length:  6-3/4" Weight:  1-1/9 oz Size:  17 Rings:  #7 Hooks:  #3/0 Normalized SKU: DSPM17F82UPC Code: 043178039632
Sold out -17% sale
Daiwa Qualifies for Free Shipping Daiwa Salt Pro Minnow 6-3/4
00
DAYS 00
HRS 00
MIN 00
SEC
Daiwa Daiwa Salt Pro Minnow 6-3/4" Floating Hickory Dickory #DSPM17F84 $14.45 $17.24
Daiwa DSPM17F84 Fishing LuresSalt Pro Minnow - 6-3/4" - Floating - Hickory Dickory Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming action to draw the predator’s attention. SP Minnow Floating allows the lure to stay sub-surface. Features weight transfer system for easier, longer casts; realistic scale pattern and 3-D eyes; heavy-duty saltwater hooks.    Specifications: Type:  Floating Depth:  3 Feet Length:  6-3/4" Weight:  1-1/9 oz Size:  17 Rings:  #7 Hooks:  #3/0 Normalized SKU: DSPM17F84UPC Code: 043178039656

Frequently Asked Questions

First Choice Marine is an online marine retailer carrying a diverse line of marine parts and accessories and related items from industry-respected and demanded manufacturers and suppliers. Through our diverse distributor network, we are able to access over 150,000 items, including our current site inventory, new products being added, and special order items. If you need it on your boat... we are your one-stop shop!

Yes, we offer FREE Shipping on most orders over $149 to US-48*.

Each product displays a shipping status message, just above the item price. Below is the meaning for each of these codes.

  • Qualifies for Free Shipping: This item qualifies for free shipping when the order is $149+
  • Qualifies for Free Ground Shipping: This item qualifies for free ground shipping when the order is $149+.
  • Oversized - Not Qualified for Free Shipping: This item is too large/heavy to qualify for free shipping
  • Hazardous Item - Not Qualified for Free Shipping: This item is hazardous and does not qualify for free shipping
  • Truck Freight - Not Qualified for Free Shipping: This item has to be shipped via truck freight. Please contact us for a quote
  • In-Store Pickup Only: This item can only be picked up in our Grain Valley, MO retail store

Below the price of the item, on the product page, there is a message indicating the availability of the product.

The quantity on hand is updated as inventory events happen and matches what we have available. If you have urgent needs and we are close to what you need, contact us, and we can confirm stock.

We offer a hassle-free return policy. If you're not completely satisfied with your purchase, you can return it within 30 days for a full refund or exchange.

If you need to return an item, please follow the guidelines here so we can process a prompt refund and assist you in finding the correct item.

Free Shipping

On most orders $149+ to the continental 48 US states.

Secure Shopping

Fast, secure checkout with a variety of payment methods.

Shop with confidence

25+ years serving the marine industry.

Support center

Need help? Contact us via live chat, phone, or email.

© 2026 First Choice Marine.