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Berkley
Berkley Gulp Shrimp 3" Sugar & Spice #1130827
$8.57
$10.23
Berkley 1130827 Fishing LuresGulp!® Saltwater Shrimp - 3" - Sugar & Spice GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:
Looks, feels, and smells like live shrimp!
Rig and fish using any technique appropriate for live shrimp
Extremely durable and long-lasting
Expand your strike zone with Gulp! scent dispersion
Specifications:
Color: Sugar & spice glow
Bait Length: 3in./8cm
Bait Scent/Flavor: None
Bait Shape: Shrimp
Water Type: Saltwater
Fishing Type: Inshore
Normalized SKU: 1130827UPC Code: 028632224618
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Berkley
Berkley Gulp 6" Grub Blue Fuze #1509688
$10.35
$12.36
Berkley 1509688 Fishing LuresGulp!® 6" Grub - Blue FuzeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1509688UPC Code: 028632799451
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Berkley
Berkley Gulp Saltwater Jerk Shad 6" Chartreuse #1509686
$8.28
$9.88
Berkley 1509686 Fishing LuresGulp!® Saltwater Jerk Shad - 6" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Erratic darting motion imitates struggling baitfish
Darting "quick glide" will entice strikes!
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 6"/15cm
Bait Scent/Flavor: None
Bait Size: None
Normalized SKU: 1509686UPC Code: 028632799437
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Rapala
Rapala X-Rap Magnum Stick 17 Pilchard #XRMAGST17PLD
$29.76
$35.52
Watch VideoRapala XRMAGST17PLD Fishing LuresX-Rap® Magnum Stick 17 - PilchardThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17PLDUPC Code: 022677327709Rapala XRMAGST17PLD Video
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Rapala
Rapala X-Rap Magnum Stick 17 HD Silver Blue Mackerel #XRMAGST17HDSBM
$32.15
$38.37
Watch VideoRapala XRMAGST17HDSBM Fishing LuresX-Rap® Magnum Stick 17 - HD Silver Blue MackerelThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17HDSBMUPC Code: 022677327655Rapala XRMAGST17HDSBM Video
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Rapala
Rapala X-Rap Magnum Stick 17 HD Red Head UV #XRMAGST17HDRHU
$32.15
$38.37
Watch VideoRapala XRMAGST17HDRHU Fishing LuresX-Rap® Magnum Stick 17 - HD Red Head UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17HDRHUUPC Code: 022677327648Rapala XRMAGST17HDRHU Video
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Rapala
Rapala X-Rap Magnum Stick 17 Purple High Voltage #XRMAGST17PHV
$32.15
$38.37
Watch VideoRapala XRMAGST17PHV Fishing LuresX-Rap® Magnum Stick 17 - Purple High VoltageThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17PHVRapala XRMAGST17PHV Video
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Rapala
Rapala X-Rap Magnum Stick 17 HD Wahoo UV #XRMAGST17HDWHU
$32.15
$38.37
Watch VideoRapala XRMAGST17HDWHU Fishing LuresX-Rap® Magnum Stick 17 - HD Wahoo UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17HDWHUUPC Code: 022677327679Rapala XRMAGST17HDWHU Video
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Rapala
Rapala X-Rap Magnum Stick 17 HD Sailfish UV #XRMAGST17HDSFU
$29.76
$35.52
Watch VideoRapala XRMAGST17HDSFU Fishing LuresX-Rap® Magnum Stick 17 - HD Sailfish UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17HDSFUUPC Code: 022677327662Rapala XRMAGST17HDSFU Video
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Rapala
Rapala X-Rap Magnum Stick 17 HD Hot Pink UV #XRMAGST17HDHPU
$32.15
$38.37
Watch VideoRapala XRMAGST17HDHPU Fishing LuresX-Rap® Magnum Stick 17 - HD Hot Pink UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17HDHPUUPC Code: 022677327631Rapala XRMAGST17HDHPU Video
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Rapala
Rapala X-Rap Magnum Stick 17 HD Ghost #XRMAGST17HDGH
$32.15
$38.37
Watch VideoRapala XRMAGST17HDGH Fishing LuresX-Rap® Magnum Stick 17 - HD GhostThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17HDGHUPC Code: 022677327624Rapala XRMAGST17HDGH Video
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Rapala
Rapala X-Rap Magnum Stick 17 HD Blue Sardine #XRMAGST17HDBSRD
$32.15
$38.37
Watch VideoRapala XRMAGST17HDBSRD Fishing LuresX-Rap® Magnum Stick 17 - HD Blue SardineThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17HDBSRDRapala XRMAGST17HDBSRD Video
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Rapala
Rapala X-Rap Magnum Stick 17 Anchovy #XRMAGST17ANC
$32.15
$38.37
Watch VideoRapala XRMAGST17ANC Fishing LuresX-Rap® Magnum Stick 17 - AnchovyThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s heavy-duty construction with strong through-wire makes sure this stick won’t crack on you. Features:
Magnum Durability
Through-wire Construction
X-Rap Finishes
Textured Translucent Body
3D Holographic Eye
Saltwater Prey Patterns
Long Casting
Internal Holographic Foil
VMC® 7266 TI Inline Single Hooks
Specifications:
Body Length: 17cm
Running Depth: Variable
Weight: 88g
Hook Size: Two No. 6/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAGST17ANCUPC Code: 022677327570Rapala XRMAGST17ANC Video
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Berkley
Berkley Gulp Saltwater Grub 4" Pink #1519806
$9.30
$11.10
Berkley 1519806 Fishing LuresGulp!® Saltwater Grub - 4" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Now available in the big 8” size!
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 4"/10cm
Bait Scent/Flavor: None
Bait Shape: Grubs
Water Type: Saltwater
Normalized SKU: 1519806UPC Code: 028632913857
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Berkley
Berkley Gulp Saltwater Jerk Shad 6" Pink Shine #1156876
$10.35
$12.36
Berkley 1156876 Fishing LuresGulp!® Saltwater Jerk Shad - 6" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Erratic darting motion imitates struggling baitfish
Darting "quick glide" will entice strikes!
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 6"/15cm
Bait Scent/Flavor: None
Bait Size: None
Normalized SKU: 1156876UPC Code: 028632515778
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Berkley
Berkley Gulp Saltwater Grub 4" Salmon Red #1519808
$9.30
$11.10
Berkley 1519808 Fishing LuresGulp!® Saltwater Grub - 4" - Salmon RedThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Now available in the big 8” size!
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 4"/10cm
Bait Scent/Flavor: None
Bait Shape: Grubs
Water Type: Saltwater
Normalized SKU: 1519808UPC Code: 028632913871
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Berkley
Berkley Gulp Saltwater Grub 4" Pink Shine #1519807
$9.30
$11.10
Berkley 1519807 Fishing LuresGulp!® Saltwater Grub - 4" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Now available in the big 8” size!
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 4"/10cm
Bait Scent/Flavor: None
Bait Shape: Grubs
Water Type: Saltwater
Normalized SKU: 1519807UPC Code: 028632913864
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Berkley
Berkley Gulp Saltwater Grub 4" Pearl White #1519805
$9.30
$11.10
Berkley 1519805 Fishing LuresGulp!® Saltwater Grub - 4" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Now available in the big 8” size!
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 4"/10cm
Bait Scent/Flavor: None
Bait Shape: Grubs
Water Type: Saltwater
Normalized SKU: 1519805UPC Code: 028632913840
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Berkley
Berkley Gulp Saltwater Grub 4" Chartruese #1519803
$9.30
$11.10
Berkley 1519803 Fishing LuresGulp!® Saltwater Grub - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Now available in the big 8” size!
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 4"/10cm
Bait Scent/Flavor: None
Bait Shape: Grubs
Water Type: Saltwater
Normalized SKU: 1519803UPC Code: 028632913826
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Berkley
Berkley Gulp Saltwater Jerk Shad 5" Chartreuse #1121792
$8.28
$9.88
Berkley 1121792 Fishing LuresGulp!® Saltwater Jerk Shad - 5" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Erratic darting motion imitates struggling baitfish
Darting "quick glide" will entice strikes!
Expand your strike zone with Gulp! scent dispersion
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1121792UPC Code: 028632197172
Frequently Asked Questions
First Choice Marine is an online marine retailer carrying a diverse line of marine parts and accessories and related items from industry-respected and demanded manufacturers and suppliers. Through our diverse distributor network, we are able to access over 150,000 items, including our current site inventory, new products being added, and special order items. If you need it on your boat... we are your one-stop shop!
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