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Williamson
Williamson Kensaki Jig 220 6.75" 7.75 oz Blue Lagoon #KSJX220BL
$23.67
$28.25
Download LiteratureWilliamson KSJX220BL Fishing LuresKensaki 220 Jig - 6.75" - 7-3/4oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a ‘lift and fall’ slow-pitch technique to get the Kensaki darting aggressively upwards during the lift, followed by a very tight horizontal flutter on the fall.Specifications:
Color: Blue Lagoon
Length: 6.75"/171mm
Size: 220
Weight: 7-3/4oz/220g
Normalized SKU: KSJX220BLUPC Code: 022677355030Williamson KSJX220BL Literature Download Quick Reference Guide
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Berkley
Berkley J-Walker 100 Saltwater Pro Pack Kit #1563368
$24.99
$28.19
Berkley 1563368 Fishing LuresJ-Walker 100 Saltwater Pro Pack KitBerkley® combined the best of the renowned Berkley® J-Walker in a convenient 3-lure pro pack. The J-Walker features a sleek, tail-weighted design that has been refined to provide casting distances. The hydrodynamic shape, precision balance point, and resting position allow for an easy walk-the-dog action that has been proven on the water. Topped off with Fusion19TM hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.Features:
Tail-weighted design tuned for casting distance
Attractive, easy-to-start walking action that can be worked at a variety of speeds
A tapered back adds flash and surface disturbance
Ideal action and sound for a variety of top-water scenarios
Upgraded with sharp 3X anti-rust Fusion19™ hooks
Tail-weighted design tuned for casting distance
Attractive, easy-to-start walking action that can be worked at a variety of speeds
The tapered back adds flash and surface disturbance
Ideal action and sound for a variety of top-water scenarios
Upgraded with sharp 3X Anti-Rust Fusion19™ hooks
Specifications:
Color: Varies
Bate Size: 100 (1/2 oz)
Bait Weight: 1/2 oz
Bait Length: 4.7 in.
Hook Size: 4
Buoyancy: Floating
Package Count: 3
Water Type: Saltwater
Normalized SKU: 1563368UPC Code: 028632988022
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Berkley
Berkley Gulp Shrimp 3" Root Beer/Chartreuse #1240007
$9.30
$11.10
Berkley 1240007 Fishing LuresGulp!® Saltwater Shrimp - 3" - Root Beer Gold/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Looks, feels, and smells like live shrimp!
Rig and fish using any technique appropriate for live shrimp
Extremely durable and long-lasting
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 3"/8cm
Color: Root Beer Gold/Chartreuse
Package Count: 6
Normalized SKU: 1240007UPC Code: 028632552841
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Berkley
Berkley Gulp Shrimp 3" Pearl White #1109387
$9.30
$11.10
Berkley 1109387 Fishing LuresGulp!® Saltwater Shrimp - 3" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Looks, feels, and smells like live shrimp!
Rig and fish using any technique appropriate for live shrimp
Extremely durable and long-lasting
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 3"/8cm
Color: Pearl White
Package Count: 6
Normalized SKU: 1109387UPC Code: 028632171509
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Berkley
Berkely Gulp Saltwater Jerk Shad 6" Violet Haze Fleck #1588574
$10.35
$12.36
Download LiteratureBerkley 1588574 Fishing LuresGulp!® Saltwater Jerk Shad - 6" - Violet Haze FleckThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Erratic darting motion imitates struggling baitfish
Darting "quick glide" will entice strikes!
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 6"/15cm
Bait Scent/Flavor: None
Bait Size: None
Normalized SKU: 1588574UPC Code: 028632331477Berkley 1588574 Literature Download Quick Reference Guide
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Berkley
Berkley Powerbait Pre-Rigged Atomic Teaser 1/32oz Pink Lady #1131252
$6.85
$8.06
Download LiteratureBerkley 1131252 Fishing LuresPowerBait® Pre-Rigged Atomic Teaser 1/32oz - Pink LadyBerkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much that they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!Features:
Pre-rigged and ready-to-fish
Ideal for trout, crappie, and all panfish
Cut tentacles and teaser provide subtle fish-biting action
Normalized SKU: 1131252UPC Code: 028632226629Berkley 1131252 Literature Download Quick Reference Guide
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Berkley
Berkley Gulp 5" Grub Sardine #1509683
$9.30
$11.10
Download LiteratureBerkley 1509683 Fishing LuresGulp!® Saltwater Grub - 5" - SardineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Now available in the big 8” size!
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 5"/13cm
Color: Sardine
Package Count: 4
Normalized SKU: 1509683UPC Code: 028632799406Berkley 1509683 Literature Download Product Brochure
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Rapala
Rapala X-Rap Magnum 15 Spotted Minnow #XRMAG15SPM
$26.99
$32.21
Watch VideoRapala XRMAG15SPM Fishing LuresX-Rap® Magnum® 15 Spotted MinnowThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features:
Deep Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns
Specifications:
Running Depth: 15'
Body Length: 4-3/4"
Weight: 1-1/8 oz
Treble Hooks: Two No. 1/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAG15SPMUPC Code: 022677140568Rapala XRMAG15SPM Video
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VMC
VMC 7385 Tournament Circle Hook 8/0 50-pk #7385BN#8/0B
$28.92
$34.52
Download LiteratureVMC 7385BN#8/0B Fishing Lures7385 Tournament Circle Hook 8/0 *50-PackOffering the widest gap of any tournament-approved circle hook, the VMC® Tournament Circle Hooks are designed to optimize hook rates when live bait trolling for billfish. Made from strong, premium Vanadium® Steel, VMC® Tournament Circle Hooks feature chemically sharpened, sticky-sharp needle points. To create an ultra-sharp, strong needle point, VMC® employs a unique tempering process of compressing the fibers in a conical shape instead of grinding the point. This process ensures that every VMC® Tournament Circle Hook provides effortless penetration and resists pressure applied by braided lines.The biggest thing about saltwater hooks is that they are micro-thin. Imagine a hook made specifically for saltwater with built-up layers of ultra-thin black finish to withstand the harsh conditions of the saltwater environment. Introducing the COASTAL BLACK™ series from VMC. High corrosion resistance for the longest-lasting black finish in the saltwater market with ultra-sharp, multi-step chemically sharpened hooks. It is such a big advancement that all the fish in the sea will be hooked on it.Features:
1X strong
Non-offset
Extra wide gap
Forged
Vanadium® steel
Needlepoint
Specifications:
Color: Black nickel
Hook Size: 8/0
Pack: 50
Normalized SKU: 7385BN#8/0BUPC Code: 043193660330VMC 7385BN#8/0B Literature Download Quick Reference Guide
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VMC
VMC 7385 Tournament Circle Hook 9/0 50-pk #7385BN#9/0B
$34.36
$41.01
Download LiteratureVMC 7385BN#9/0B Fishing Lures7385 Tournament Circle Hook 9/0 *50-PackOffering the widest gap of any tournament-approved circle hook, the VMC® Tournament Circle Hooks are designed to optimize hook rates when live bait trolling for billfish. Made from strong, premium Vanadium® Steel, VMC® Tournament Circle Hooks feature chemically sharpened, sticky-sharp needle points. To create an ultra-sharp, strong needle point, VMC® employs a unique tempering process of compressing the fibers in a conical shape instead of grinding the point. This process ensures that every VMC® Tournament Circle Hook provides effortless penetration and resists pressure applied by braided lines.The biggest thing about saltwater hooks is that they are micro-thin. Imagine a hook made specifically for saltwater with built-up layers of ultra-thin black finish to withstand the harsh conditions of the saltwater environment. Introducing the COASTAL BLACK™ series from VMC. High corrosion resistance for the longest-lasting black finish in the saltwater market with ultra-sharp, multi-step chemically sharpened hooks. It is such a big advancement that all the fish in the sea will be hooked on it.Features:
1X strong
Non-offset
Extra wide gap
Forged
Vanadium® steel
Needlepoint
Specifications:
Color: Black nickel
Hook Size: 9/0
Pack: 50
Normalized SKU: 7385BN#9/0BUPC Code: 043193660439VMC 7385BN#9/0B Literature Download Quick Reference Guide
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Williamson
Williamson Vortex Speed Jig 150 5.75" 5 oz Black Silver #VSJ150BLK
$18.21
$21.74
Williamson VSJ150BLK Fishing LuresVortex® Speed 150 Jig - 5.75" - 5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Black Silver
Length: 5.75 in.
Size: 150
Weight: 5 oz
Normalized SKU: VSJ150BLKUPC Code: 022677159416
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Williamson
Williamson Vortex Speed Jig 300 7.25" 10.5 oz Blue Mackerel #VSJ300BM
$25.47
$30.40
Williamson VSJ300BM Fishing LuresVortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Blue mackerel
Length: 7.25 in.
Size: 300
Weight: 10.5 oz
Normalized SKU: VSJ300BMUPC Code: 022677159737
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Williamson
Williamson Vortex Speed Jig 300 7.25" 10.5 oz Black Silver #VSJ300BLK
$25.47
$30.40
Williamson VSJ300BLK Fishing LuresVortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Black silver
Length: 7.25 in.
Size: 300
Weight: 10.5 oz
Normalized SKU: VSJ300BLKUPC Code: 022677159713
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Williamson
Williamson Vortex Speed Jig 200 6.25" 7 oz Sardine #VSJ200SRD
$19.84
$23.68
Williamson VSJ200SRD Fishing LuresVortex® Speed 200 Jig - 6.25" - 7oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Sardine
Length: 6.25 in.
Size: 200
Weight: 7 oz
Normalized SKU: VSJ200SRDUPC Code: 022677159607
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Williamson
Williamson Vortex Speed Jig 200 6.25" 7 oz Blue Mackerel #VSJ200BM
$21.19
$25.29
Williamson VSJ200BM Fishing LuresVortex® Speed 200 Jig - 6.25" - 7oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Blue mackerel
Length: 6.25 in.
Size: 200
Weight: 7 oz
Normalized SKU: VSJ200BMUPC Code: 022677159539
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Williamson
Williamson Vortex Speed Jig 200 6.25" 7 oz Black Purple #VSJ200BLKPRPL
$19.84
$23.68
Williamson VSJ200BLKPRPL Fishing LuresVortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Black/purple
Length: 6.25 in.
Size: 200
Weight: 7 oz
Normalized SKU: VSJ200BLKPRPLUPC Code: 022677159522
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Williamson
Williamson Vortex Speed Jig 200 6.25" 7 oz Black Silver #VSJ200BLK
$21.19
$25.29
Williamson VSJ200BLK Fishing LuresVortex® Speed 200 Jig - 6.25" - 7oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Black Silver
Length: 6.25 in.
Size: 200
Weight: 7 oz
Normalized SKU: VSJ200BLKUPC Code: 022677159515
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Williamson
Williamson Vortex Speed Jig 150 5.25" 5 oz Sardine #VSJ150SRD
$18.21
$21.74
Williamson VSJ150SRD Fishing LuresVortex® Speed 150 Jig - 5.75" - 5oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Sardine
Length: 5.75 in.
Size: 150
Weight: 5 oz
Normalized SKU: VSJ150SRDUPC Code: 022677159508
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Williamson
Williamson Vortex Speed Jig 150 Blue Mackerel #VSJ150BM
$18.21
$21.74
Williamson VSJ150BM Fishing LuresVortex® Speed 150 Jig - 5.75" - 5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Blue Mackerel
Length: 5.75 in.
Size: 150
Weight: 5 oz
Normalized SKU: VSJ150BMUPC Code: 022677159430
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Williamson
Williamson Vortex Speed Jig 5.75" 5 oz Black Purple #VSJ150BLKPRPL
$18.74
$22.37
Williamson VSJ150BLKPRPL Fishing LuresVortex® Speed 150 Jig - 5.75" - 5oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates a maximum flash that drives fish crazy. Each jig is pre-rigged with a stainless steel ball-bearing swivel and a single VMC® Assist hook.Features:
Each side has a separate finish, creating a unique visual effect and flash as the lure rotates and flutters during the fall
Heavy heavy-duty ball-bearing swivel allows you to tie your line directly to the solid hook ring and let the lure swim freely
Ultra-strong solid rings
Premium VMC® hook
Specifications:
Color: Black/Purple
Length: 5.75 in.
Size: 150
Weight: 5 oz
Normalized SKU: VSJ150BLKPRPLUPC Code: 022677159423
Frequently Asked Questions
First Choice Marine is an online marine retailer carrying a diverse line of marine parts and accessories and related items from industry-respected and demanded manufacturers and suppliers. Through our diverse distributor network, we are able to access over 150,000 items, including our current site inventory, new products being added, and special order items. If you need it on your boat... we are your one-stop shop!
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