Luhr-Jensen 5860-008-1752 Fishing LuresMoney Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Normalized SKU: 58600081752UPC Code: 049762649478

Luhr-Jensen 5860-008-1750 Fishing LuresMoney Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Normalized SKU: 58600081750UPC Code: 049762649454

Rapala SXR08SBM Fishing LuresX-Rap® Saltwater 3-1/8" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Silver Blue Mackerel (SBM) Body Length: 3-1/8 in. Running Depth: 3-5 ft. Weight: 1/4 oz Buoyancy: Suspending Treble Hook Size: Two No. 6 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: SXR08SBMUPC Code: 022677157986

Berkley 1637660 Fishing LuresPowerBait® Paddlin' PowerStinger - 4.25" - Pinfish BSWPBSPDPS4.25-PINFFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' PowerStinger showcases durability in a boot-tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a swimbait jig head.Features: Patent-pending Honey Comb technology increases durability without sacrificing action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637660UPC Code: 028632026694

Berkley 1637657 Fishing LuresPowerBait® Paddlin' PowerStinger - 4.25" - Mullet BSWPBSPDPS4.25-MULFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' PowerStinger showcases durability in a boot-tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a swimbait jig head.Features: Patent-pending Honey Comb technology increases durability without sacrificing action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637657UPC Code: 028632026656

Berkley 1637653 Fishing LuresPowerBait® PowerStinger - 4.25" - Swamp BSWPBSPS4.25-SWAMPPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.Features: Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637653UPC Code: 028632027004

Berkley 1637649 Fishing LuresPowerBait® PowerStinger - 4.25" - HD Mud Minnow BSWPBSPS4.25-HDMMPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.Features: Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637649UPC Code: 028632026960

Berkley 1637648 Fishing LuresPowerBait® PowerStinger - 4.25" - Pinfish BSWPBSPS4.25-PINFPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.Features: Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637648UPC Code: 028632026953

Berkley 1637646 Fishing LuresPowerBait® PowerStinger - 4.25" - Hickory Shad BSWPBSPS4.25-HKSHPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.Features: Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637646UPC Code: 028632026939

Berkley 1637643 Fishing LuresPowerBait® PowerStinger - 4.25" - HD Mullet BSWPBSPS4.25-HDMLTPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.Features: Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637643UPC Code: 028632026908

Berkley 1637626 Fishing LuresPowerBait® Paddlin' PowerStinger - 4.25" - Chartreuse Silver Flash BSWPBSPDPS4.25-CHCFLFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' PowerStinger showcases durability in a boot-tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a swimbait jig head.Features: Patent-pending Honey Comb technology increases durability without sacrificing action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637626UPC Code: 028632026731

Berkley 1637624 Fishing LuresPowerBait® Paddlin' PowerStinger - 4.25" - Mud Minnow BSWPBSPDPS4.25-MDMFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' PowerStinger showcases durability in a boot-tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a swimbait jig head.Features: Patent-pending Honey Comb technology increases durability without sacrificing action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1637624UPC Code: 028632026717

Berkley 1551582 Fishing LuresGulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Nemesis Prawn Profile: Crafted with an authentic prawn body shape featuring heavily spiked appendages and a realistic head section that perfectly mimics live saltwater prawns. The detailed faceted body design creates maximum turbulence and scent dispersion, while the natural proportions replicate the exact appearance of the crustaceans that saltwater gamefish feed on daily.Finely Tuned Curl Tail: Engineered with a precision-designed curled tail that generates irresistible action even at super slow retrieve speeds. The flexible tail creates continuous swimming motion and vibration that triggers strikes from cautious fish, while maintaining realistic movement through all water column levels.Maximum Turbulence Design: The heavily textured body and spiked appendages create water displacement and enhanced scent release with every movement. The faceted surface design maximizes the dispersion of Gulp!'s proven attractant formula, creating an irresistible combination of visual appeal, action, and chemical attraction that outperforms traditional soft plastics.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly designed nemesis prawn profile makes it an essential addition to any saltwater angler's tackle box.Features: Irresistible Action-Finely tuned curled tail that works at super slow retrieve speeds. Heavily spiked prawn shapes head and faceted body that creates maximum turbulence Superior Scent Dispersion- Gulp!®, extreme scent dispersion expands the strike zone 400x vs our competitors. No need to add scent, just Catch More Fish! Match the hatch or draw max attention- 8 colors available from life-like to wild for all water conditions Fish your way-rig it how you want it, this twitch bait has the action you need to Catch More Fish. Specifications: Size: 5" Package Count: 3 Model Number: GSNPCT5-PW WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: 1551582

Berkley 1637696 Fishing LuresGulp!® Saltwater Ripple Mullet - 4" - Chartreuse Pepper GSRM4-CPThe Berkley Gulp! Ripple Mullet is set to change the game for jigging saltwater fishing scenarios. Featuring an aggressive ripple design that vibrates when ripped/lifted off the bottom and has subtle tail action on the fall. The Berkley Gulp! Ripple Mullet creates turbulence and vibration in the water that disperses scent and attracts more fish. With a range of natural and vibrant colors to suit all waterways around the country, and two different sizes. The Berkley Gulp! Ripple Mullet will be a staple in any angler’s tackle box that wants to catch more fish!Features: Ribbed body to create turbulence and vibration when bait is lifted to imitate injured bait fish. Subtle tail action on the fall to mimic a dying fish. Gulp Superior Scent Dispersion Normalized SKU: 1637696UPC Code: 028632027349

Berkley 1637694 Fishing LuresGulp!® Saltwater Ripple Mullet - 4" - Glow/Chartreuse GSRM4-GCThe Berkley Gulp! Ripple Mullet is set to change the game for jigging saltwater fishing scenarios. Featuring an aggressive ripple design that vibrates when ripped/lifted off the bottom and has subtle tail action on the fall. The Berkley Gulp! Ripple Mullet creates turbulence and vibration in the water that disperses scent and attracts more fish. With a range of natural and vibrant colors to suit all waterways around the country, and two different sizes. The Berkley Gulp! Ripple Mullet will be a staple in any angler’s tackle box that wants to catch more fish!Features: Ribbed body to create turbulence and vibration when bait is lifted to imitate injured bait fish. Subtle tail action on the fall to mimic a dying fish. Gulp Superior Scent Dispersion Normalized SKU: 1637694UPC Code: 028632027325

Berkley 1637693 Fishing LuresGulp!® Saltwater Ripple Mullet - 4" - Pearl White GSRM4-PWThe Berkley Gulp! Ripple Mullet is set to change the game for jigging saltwater fishing scenarios. Featuring an aggressive ripple design that vibrates when ripped/lifted off the bottom and has subtle tail action on the fall. The Berkley Gulp! Ripple Mullet creates turbulence and vibration in the water that disperses scent and attracts more fish. With a range of natural and vibrant colors to suit all waterways around the country, and two different sizes. The Berkley Gulp! Ripple Mullet will be a staple in any angler’s tackle box that wants to catch more fish!Features: Ribbed body to create turbulence and vibration when bait is lifted to imitate injured bait fish. Subtle tail action on the fall to mimic a dying fish. Gulp Superior Scent Dispersion Normalized SKU: 1637693UPC Code: 028632027318

Berkley 1637691 Fishing LuresGulp!® Saltwater Ripple Mullet - 4" - Silver Mullet GSRM4-SMULThe Berkley Gulp! Ripple Mullet is set to change the game for jigging saltwater fishing scenarios. Featuring an aggressive ripple design that vibrates when ripped/lifted off the bottom and has subtle tail action on the fall. The Berkley Gulp! Ripple Mullet creates turbulence and vibration in the water that disperses scent and attracts more fish. With a range of natural and vibrant colors to suit all waterways around the country, and two different sizes. The Berkley Gulp! Ripple Mullet will be a staple in any angler’s tackle box that wants to catch more fish!Features: Ribbed body to create turbulence and vibration when bait is lifted to imitate injured bait fish. Subtle tail action on the fall to mimic a dying fish. Gulp Superior Scent Dispersion Normalized SKU: 1637691UPC Code: 028632027295

Berkley 1637689 Fishing LuresGulp!® Saltwater Ripple Mullet - 4" - Nuclear Chicken GSRM4-NCHThe Berkley Gulp! Ripple Mullet is set to change the game for jigging saltwater fishing scenarios. Featuring an aggressive ripple design that vibrates when ripped/lifted off the bottom and has subtle tail action on the fall. The Berkley Gulp! Ripple Mullet creates turbulence and vibration in the water that disperses scent and attracts more fish. With a range of natural and vibrant colors to suit all waterways around the country, and two different sizes. The Berkley Gulp! Ripple Mullet will be a staple in any angler’s tackle box that wants to catch more fish!Features: Ribbed body to create turbulence and vibration when bait is lifted to imitate injured bait fish. Subtle tail action on the fall to mimic a dying fish. Gulp Superior Scent Dispersion Normalized SKU: 1637689UPC Code: 028632027271

Berkley 1637690 Fishing LuresGulp!® Saltwater Ripple Mullet - 4" - Pearl White/Pink GSRM4-PWPThe Berkley Gulp! Ripple Mullet is set to change the game for jigging saltwater fishing scenarios. Featuring an aggressive ripple design that vibrates when ripped/lifted off the bottom and has subtle tail action on the fall. The Berkley Gulp! Ripple Mullet creates turbulence and vibration in the water that disperses scent and attracts more fish. With a range of natural and vibrant colors to suit all waterways around the country, and two different sizes. The Berkley Gulp! Ripple Mullet will be a staple in any angler’s tackle box that wants to catch more fish!Features: Ribbed body to create turbulence and vibration when bait is lifted to imitate injured bait fish. Subtle tail action on the fall to mimic a dying fish. Gulp Superior Scent Dispersion Normalized SKU: 1637690UPC Code: 028632027288

Berkley 1637662 Fishing LuresPowerBait® Paddlin' PowerStinger - 4.25" - Swamp BSWPBSPDPS4.25-SWAMPFeaturing patent-pending Honey Comb technology, the PowerBait® Paddlin' PowerStinger showcases durability in a boot-tail style swimbait without sacrificing action. Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a swimbait jig head.Features: Patent-pending Honey Comb technology increases durability without sacrificing action Thick baitfish profile Back and Belly slots for accommodating a variety of rigging styles Infused with PowerBait® flavor Available in standard and HD Tru colors to match any hatch or application Normalized SKU: 1637662UPC Code: 028632026748