-17% sale
Rapala Qualifies for Free Shipping Rapala X-Rap Long Case 5-1/2
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Rapala Rapala X-Rap Long Case 5-1/2" Purple Mackerel #SXRL14PM $22.74 $27.14
Rapala SXRL14PM Fishing LuresX-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped, it flutters on the drop for scores of presentation options. Heavy hardware and super-strong VMC® single hooks.Features: X Style translucent body 3D holographic eyes Sinking flutters on fall Long casting dives 4' - 5' Inshore gamefish species VMC tin-finish 4X inline single hooks Specifications: Color: Purple Mackerel Body Length: 5-1/2 in. Running Depth: 4-5 ft. Weight: 1-7/8 oz Buoyancy: Sinking WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: SXRL14PMUPC Code: 022677287997
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Rapala Qualifies for Free Shipping Rapala X-Rap Long Cast 4-3/4
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Rapala Rapala X-Rap Long Cast 4-3/4" Hot Pink UV #SXRL12HPU $20.23 $24.14
Watch VideoRapala SXRL12HPU Fishing LuresX-Rap® Long Cast 4-3/4" Hot Pink UVDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped, it flutters on the drop for scores of presentation options. Heavy hardware and super-strong VMC® single hooks.Features: X Style translucent body 3D holographic eyes Sinking flutters on fall Long casting dives 4' - 5' Inshore gamefish species VMC tin-finish 4X inline single hooks Specifications: Color: Hot Pink UV Body Length: 4-3/4 in. Running Depth: 4-5 ft. Weight: 1-1/4 oz Buoyancy: Sinking Treble Hook Size: Two No. 3/0 Normalized SKU: SXRL12HPUUPC Code: 022677267920Rapala SXRL12HPU Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Long Cast 5-1/2
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Rapala Rapala X-Rap Long Cast 5-1/2" Hot Pink UV #SXRL14HPU $22.74 $27.14
Watch VideoRapala SXRL14HPU Fishing LuresX-Rap® Long Cast 5-1/2" Hot Pink UVDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped, it flutters on the drop for scores of presentation options. Heavy hardware and super-strong VMC® single hooks.Features: X Style translucent body 3D holographic eyes Sinking flutters on fall Long casting dives 4' - 5' Inshore gamefish species VMC tin-finish 4X inline single hooks Specifications: Color: Hot Pink UV Body Length: 5-1/2 in. Running Depth: 4-5 ft. Weight: 1-7/8 oz Buoyancy: Sinking Treble Hook Size: Two No. 5/0 Normalized SKU: SXRL14HPUUPC Code: 022677267937Rapala SXRL14HPU Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Long-Cast 4-3/4
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Rapala Rapala X-Rap Long-Cast 4-3/4" Purple Mackerel #SXRL12PM $20.23 $24.14
Rapala SXRL12PM Fishing LuresX-Rap® Long Cast 4-3/4" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped, it flutters on the drop for scores of presentation options. Heavy hardware and super-strong VMC® single hooks.Features: X Style translucent body 3D holographic eyes Sinking flutters on fall Long casting dives 4' - 5' Inshore gamefish species VMC tin-finish 4X inline single hooks Specifications: Color: Purple Mackerel Body Length: 4-3/4" in. Running Depth: 4-5 ft. Weight: 1-1/4 oz Buoyancy: Sinking WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: SXRL12PMUPC Code: 022677287935
-17% sale
Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Blue Sardine #XRMAG15BSRD
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Rapala Rapala X-Rap Magnum 15 Blue Sardine #XRMAG15BSRD $26.99 $32.21
Watch VideoRapala XRMAG15BSRD Fishing LuresX-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15BSRDUPC Code: 022677150284Rapala XRMAG15BSRD Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Bonito #XRMAG15BTO
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Rapala Rapala X-Rap Magnum 15 Bonito #XRMAG15BTO $26.99 $32.21
Watch VideoRapala XRMAG15BTO Fishing LuresX-Rap® Magnum® 15 BonitoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAG15BTOUPC Code: 022677140513Rapala XRMAG15BTO Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Bunker #XRMAG15BNK
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Rapala Rapala X-Rap Magnum 15 Bunker #XRMAG15BNK $25.00 $29.84
Watch VideoRapala XRMAG15BNK Fishing LuresX-Rap® Magnum® 15 BunkerThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15BNKUPC Code: 022677140506Rapala XRMAG15BNK Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Dorado #XRMAG15D
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Rapala Rapala X-Rap Magnum 15 Dorado #XRMAG15D $25.00 $29.84
Watch VideoRapala XRMAG15D Fishing LuresX-Rap® Magnum® 15 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAG15DUPC Code: 022677141251Rapala XRMAG15D Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Firetiger #XRMAG15FT
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Rapala Rapala X-Rap Magnum 15 Firetiger #XRMAG15FT $23.81 $28.42
Watch VideoRapala XRMAG15FT Fishing LuresX-Rap® Magnum® 15 FiretigerThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15FTUPC Code: 022677142852Rapala XRMAG15FT Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Glass Ghost #XRMAG15GGH
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Rapala Rapala X-Rap Magnum 15 Glass Ghost #XRMAG15GGH $26.99 $32.21
Watch VideoRapala XRMAG15GGH Fishing LuresX-Rap® Magnum® 15 Glass GhostThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15GGHUPC Code: 022677167053Rapala XRMAG15GGH Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Gold Green Mackerel #XRMAG15GGM
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Rapala Rapala X-Rap Magnum 15 Gold Green Mackerel #XRMAG15GGM $25.00 $29.84
Watch VideoRapala XRMAG15GGM Fishing LuresX-Rap® Magnum® 15 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15GGMUPC Code: 022677140537Rapala XRMAG15GGM Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 HD Flying Fish #XRMAG15HDFFU
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Rapala Rapala X-Rap Magnum 15 HD Flying Fish #XRMAG15HDFFU $26.99 $32.21
Download LiteratureRapala XRMAG15HDFFU Fishing LuresX-Rap® Magnum® 15 - HD Flying FishX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, and 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lips for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Flying Fish Running Depth: 15' Body Length: 4-3/4" (XRMAG15) Weight: 1-1/8 oz Hook Size: Two No. 1/0 Normalized SKU: XRMAG15HDFFUUPC Code: 022677317458Rapala XRMAG15HDFFU Literature Download Quick Reference Guide
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 HD Squid #XRMAG15HDSQ
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Rapala Rapala X-Rap Magnum 15 HD Squid #XRMAG15HDSQ $26.99 $32.21
Download LiteratureRapala XRMAG15HDSQ Fishing LuresX-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, and 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lips for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Squid Running Depth: 15' Body Length: 4-3/4" (XRMAG15) Weight: 1-1/8 oz Hook Size: Two No. 1/0 Normalized SKU: XRMAG15HDSQUPC Code: 022677317519Rapala XRMAG15HDSQ Literature Download Quick Reference Guide
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Hot Head #XRMAG15HH
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Rapala Rapala X-Rap Magnum 15 Hot Head #XRMAG15HH $26.99 $32.21
Watch VideoRapala XRMAG15HH Fishing LuresX-Rap® Magnum® 15 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15HHUPC Code: 022677140520Rapala XRMAG15HH Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Hot Pink UV #XRMAG15HPU
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Rapala Rapala X-Rap Magnum 15 Hot Pink UV #XRMAG15HPU $26.99 $32.21
Watch VideoRapala XRMAG15HPU Fishing LuresX-Rap® Magnum® 15 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15HPUUPC Code: 022677247618Rapala XRMAG15HPU Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Purple Mackerel #XRMAG15PM
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Rapala Rapala X-Rap Magnum 15 Purple Mackerel #XRMAG15PM $26.99 $32.21
Watch VideoRapala XRMAG15PM Fishing LuresX-Rap® Magnum® 15 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15PMUPC Code: 022677179506Rapala XRMAG15PM Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Red Head UV #XRMAG15RHU
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Rapala Rapala X-Rap Magnum 15 Red Head UV #XRMAG15RHU $26.99 $32.21
Watch VideoRapala XRMAG15RHU Fishing LuresX-Rap® Magnum® 15 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15RHUUPC Code: 022677247588Rapala XRMAG15RHU Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Redhead #XRMAG15RH
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Rapala Rapala X-Rap Magnum 15 Redhead #XRMAG15RH $26.99 $32.21
Watch VideoRapala XRMAG15RH Fishing LuresX-Rap® Magnum® 15 RedheadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15RHUPC Code: 022677143385Rapala XRMAG15RH Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Sailfish UV #XRMAG15SFU
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Rapala Rapala X-Rap Magnum 15 Sailfish UV #XRMAG15SFU $25.00 $29.84
Watch VideoRapala XRMAG15SFU Fishing LuresX-Rap® Magnum® 15 Sailfish UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Normalized SKU: XRMAG15SFUUPC Code: 022677247564Rapala XRMAG15SFU Video
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Rapala Qualifies for Free Shipping Rapala X-Rap Magnum 15 Silver #XRMAG15S
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Rapala Rapala X-Rap Magnum 15 Silver #XRMAG15S $25.00 $29.84
Watch VideoRapala XRMAG15S Fishing LuresX-Rap® Magnum® 15 SilverThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 15' Body Length: 4-3/4" Weight: 1-1/8 oz Treble Hooks: Two No. 1/0 Normalized SKU: XRMAG15SUPC Code: 022677140544Rapala XRMAG15S Video

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First Choice Marine is an online marine retailer carrying a diverse line of marine parts and accessories and related items from industry-respected and demanded manufacturers and suppliers. Through our diverse distributor network, we are able to access over 150,000 items, including our current site inventory, new products being added, and special order items. If you need it on your boat... we are your one-stop shop!

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